Attract Attention...

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to your business or your products and services.

The more effective or properly designed your advertising is, the more customers you can draw, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes
public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.

HOW MUCH REVENUE SHOULD YOU SPEND ON ADVERTISING:

A growing company shouldn’t spend more on marketing than profits warrant, haphazard budgeting for marketing can be counterproductive over time. Instead, it’s usually best to allocate a specific percentage of revenue for advertising.

If you market to the public, you’re going to have to spend more than if you market business-to-business. Though television, newspaper, magazine, and radio advertising can be expensive, it’s often vital for the ongoing profitability of a retail store or local service provider. While the actual percentage will vary among businesses, it’s common for a new or growing company to spend 10 to 15 percent of the year’s anticipated revenue on advertising. As a business becomes better known, this percentage could be trimmed. But when doing so, owners should monitor revenues closely every three to six months to see if reduced ad budgets result in reduced revenue.

Design on the edge will work closely with you to develop that right look and feel to attract new and existing customers.