Thursday, January 13, 2011
The importance of Signage
The business environment is very competitive; there are various factors that will contribute to either the success or failure of your business. But one of the most essential things you must realize is that business is dependent on how the customer perceives it to be. Communicating your products, services, and ideas to your customers quickly, accurately, and effectively will ensure that they will listen and become interested in what you have
to offer.
The signage is the basic link between the customer and your business with regards to your marketing and other promotional efforts. Thus, if you are at a loss as to how you can reach a wider audience to improve the sales of your product, try using signage in strategic areas.
Let's Talk...
Design on the edge is Reno’s newest boutique agency and we offer more than just graphic design we offer marketing consultations, social media, media buying, brand imaging, web design, web maintenance, logo & stationary design, plus an endless amount of
networking on behalf of your company.
Our companies primary goal is to provide you with professionally designed materials that will help to build image awareness and consumer confidence. We work under your budget and your time-frame and can offer any number of services.
We are available for marketing consultations, graphic design overflow, assistance with
online presence, personal projects and event campaigns. The end product results in more
affordable advertising, and better brand recognition for your company.
It is a pleasure to bid on any future projects you may have and we appreciate the opportunity to provide you with information about our company.
Within this packet you will find many examples of our work from logo design to web design. To view additional samples feel free to visit our website at www.designonedge.com. If you would like a custom quote please e-mail us at info@designonedge.com or give us a call at 775-746-0717. We look forward to hearing from you.
networking on behalf of your company.
Our companies primary goal is to provide you with professionally designed materials that will help to build image awareness and consumer confidence. We work under your budget and your time-frame and can offer any number of services.
We are available for marketing consultations, graphic design overflow, assistance with
online presence, personal projects and event campaigns. The end product results in more
affordable advertising, and better brand recognition for your company.
It is a pleasure to bid on any future projects you may have and we appreciate the opportunity to provide you with information about our company.
Within this packet you will find many examples of our work from logo design to web design. To view additional samples feel free to visit our website at www.designonedge.com. If you would like a custom quote please e-mail us at info@designonedge.com or give us a call at 775-746-0717. We look forward to hearing from you.
Tuesday, January 11, 2011
Attract Attention...
Advertising is one of the many marketing tools that are used to attract attention of prospective customers to your business or your products and services.
The more effective or properly designed your advertising is, the more customers you can draw, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes
public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.
HOW MUCH REVENUE SHOULD YOU SPEND ON ADVERTISING:
A growing company shouldn’t spend more on marketing than profits warrant, haphazard budgeting for marketing can be counterproductive over time. Instead, it’s usually best to allocate a specific percentage of revenue for advertising.
If you market to the public, you’re going to have to spend more than if you market business-to-business. Though television, newspaper, magazine, and radio advertising can be expensive, it’s often vital for the ongoing profitability of a retail store or local service provider. While the actual percentage will vary among businesses, it’s common for a new or growing company to spend 10 to 15 percent of the year’s anticipated revenue on advertising. As a business becomes better known, this percentage could be trimmed. But when doing so, owners should monitor revenues closely every three to six months to see if reduced ad budgets result in reduced revenue.
The more effective or properly designed your advertising is, the more customers you can draw, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes
public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.
HOW MUCH REVENUE SHOULD YOU SPEND ON ADVERTISING:
A growing company shouldn’t spend more on marketing than profits warrant, haphazard budgeting for marketing can be counterproductive over time. Instead, it’s usually best to allocate a specific percentage of revenue for advertising.
If you market to the public, you’re going to have to spend more than if you market business-to-business. Though television, newspaper, magazine, and radio advertising can be expensive, it’s often vital for the ongoing profitability of a retail store or local service provider. While the actual percentage will vary among businesses, it’s common for a new or growing company to spend 10 to 15 percent of the year’s anticipated revenue on advertising. As a business becomes better known, this percentage could be trimmed. But when doing so, owners should monitor revenues closely every three to six months to see if reduced ad budgets result in reduced revenue.
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